Promotional Products & Apparel | The Elite Group

16 Ways Color Affects Your Branding and Marketing

Sep 24

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Case Study: These Calendars Aren't Week

Sep 10

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

7 Financial Products That Are a Great Investment

Aug 26

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...

Tiny But Mighty: Mini Promo Products That Pack a Punch

Aug 12

When it comes to promotional products, bigger isn't always better. Sometimes, the most effective (and budget-friendly) giveaways are the ones that can slip right into a purse, pocket, or glove comp...

Why Packaging Matters in Promotional Merchandise

Jul 28

Have you ever gotten a promotional item that seemed more valuable than it really was? Or maybe you received something useful, but it didn't stand out because the packaging was forgettable. Often...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jul 13

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

Case Study: A Shoe-In

Jun 29

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

Going Green: Eco-Inspired Promo Products

Jun 14

The Importance of Sustainability Sustainability isn't just a buzzword-it's a crucial ethos driving societal change. With growing concerns about climate change, pollution, and resource depletion, b...

Case Study: Write to Paradise!

May 31

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

DTF vs. Screen Printing

May 29

When discussing branded gear with customers, choosing the decoration method will inevitably come up in conversation. The decoration is, after all, how a logo will be printed on the apparel or i...

When Rewards Aren't Rewarding

May 26

Everyone wants their hard work to be appreciated and recognized, but when the well-deserved reward isn't rewarding, it has the opposite effect of what employers intended-that the employees' eff...

Event Merch They'll Want to Keep

May 19

A quick reminder for those teams out there planning event giveaways/handouts: Just because it's free doesn't mean they'll keep it. Your promo products aren't doing anything for your brand if they...

5 New Ideas for Construction Promo Campaigns

May 17

Promotional products are a key component of any marketing strategy, as they help to increase brand visibility and awareness. However, when it comes to promoting workplace safety, adding your logo t...

Case Study: A Spoon-taneous Promotion

May 3

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

Case Study: Wave Hello to Promotions

Apr 19

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

What Millennials Want (And How to Work With Them)

Apr 5

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

6 Books That Every Business Owner Should Read

Mar 22

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

Old School vs. New School Promo Products

Mar 8

It's no secret - people love "vintage" products. Just look at the huge resurgence in vintage clothing that began in the early 2010's and you'll see what we're talking about! For every modern promot...

#Instagram Inspiration

Feb 21

Instagram is a fun app where you can discover the latest info on celebrities, influencers, and yes, even inspiration for promo products! From mega water jugs to party décor, see what is tren...

5 Out of the Box Promotional Products We Love…and You Will Too!

Feb 6

We've all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here's a little extra cup ...

Staying Warm and Cozy with Promo

Jan 22

Every client deserves a little warmth, whether that's with a smile, a friendly follow-up, or with promo! With cold offices and winter lurking around the corner, what better way to celebrate your em...

6 On-the-Go Products for Travelers

Jan 8

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will ...

6 Promotional Products to Relax With

Dec 25, 2025

Sometimes we all need an escape - even if it's just our own bathtub. Are your clients super busy and never seem to stop working? Or maybe your employees worked hard to get a product launched? Then ...

Braving Campground Antics with the SAHARA Sports Bottle

Dec 10, 2025

Camping isn't always a vacation, y'all. Seasonal KOA® Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free RV hookup...AN...

Case Study: Health & Wellness Spas

Nov 26, 2025

Products Javalina Jewel® Pen Industry Health Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage fee...

8 Promotional Product Ideas for Students of All Ages

Nov 12, 2025

Whether it's a Big 12 university or an elementary school, people love to show off their school spirit! So, we chose eight promotional products that are perfect for both students and teachers of all...

Case Study: Financial Industry

Oct 29, 2025

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to...

Top 5 Promotional Products for Professionals

Oct 15, 2025

Lawyers, CPAs, and architects, to name a few professionals, spend countless hours working in challenging industries. Promotional products are excellent for employee relations, orientation progra...

How to Manage the Workload of a Leader

Oct 1, 2025

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

Case Study: A Not-So-Silly Idea

Sep 17, 2025

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Case Study: Keep it Cooler

Sep 2, 2025

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Forest-Safe FSC Products

Aug 19, 2025

The Forest Stewardship Council (FSC) is a non-profit organization that provides proven sustainable forest management solutions. In 1992, the Eco Summit in Rio failed to produce an agreement to stop...

Gifts Based on Enneagram Types

Aug 5, 2025

So, you're running out of gift ideas. Over the years, you've given your clients things they like, such as a cat Star Wars poster, tickets to see their favorite band, or even as far as their favorit...

Now Trending: Fanny Packs!

Jul 21, 2025

Fanny packs are back and more fashionable than ever! It's just moms wearing them to the park or on vacation, either. Millennials, Zennials, and Gen Alpha has been getting into the action with sling...

6 Gifts to Take Your Corporate Party From Blah to Yeah!

Jul 7, 2025

Corporate events should be anything but dull-they're an opportunity to create lasting memories! The key to making your next event stand out? Branded gifts that leave an impression. Whether you're c...

Yes, There's a Difference: Everything You Need to Know About Pens

Jun 22, 2025

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

Clean Desk, Happy Desk!

Jun 8, 2025

An organized desk is a happy desk and the perfect time to clean and reorganize your desk is at the beginning of the new quarter! Whether it's Q1 or Q4 - sometimes filing away old projects, dusting ...

Encore-Worthy Promo products

May 25, 2025

Dance is a world-renowned artform that converts song into movement and story. Ballet dancers are known for grace, athleticism, and musicality. Whether you have a dancer in your life or celebrate th...

12 Coolest Squeeze Products to Relieve Your Stress

May 10, 2025

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

Industry Mini Dive: National Parks

Apr 26, 2025

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

6 Promotional Products That Put the “Fun” in Fundraiser

Apr 12, 2025

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitabl...

Decoration Methods, Simplified: Part II

Mar 29, 2025

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

Case Study: Sometimes You Just Need to Vent

Mar 15, 2025

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Mar 1, 2025

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

The Best Apps For Organization

Feb 15, 2025

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Case Study: Look, Ma, No Hands!

Feb 1, 2025

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

Do Not Disturb (Unless You Have These 7 Promo Musts)!

Jan 18, 2025

Let's face it, the hospitality industry is always changing. Guests are constantly looking for reasons to book beyond price - they're looking for an experience. Throw social media and online reviews...

5 Awesome Recreational Wearables

Jan 4, 2025

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

Case Study: Time for a Rebrand

Dec 21, 2024

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

11 Promo Products for an Active Lifestyle

Dec 7, 2024

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...

Case Study: Bake in Business

Nov 22, 2024

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Case Study: Boosting Trade Show Booth Traffic

Nov 8, 2024

The "Golden Lanyard" to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade ...

Case Study: Lunchtime Appreciation

Oct 24, 2024

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

5 New Ideas to Spark Creativity

Oct 10, 2024

5 New Ideas to Spark Creativity Needing new ideas to jump-start the creative bandwagon? We've cultivated five new ideas just for you to get those creative juices pumping! Paintbrushes Pa...

Case Study: The Techno Pup!

Sep 26, 2024

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

Case Study: A Flavorful Promotion

Sep 11, 2024

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

7 Promotional Products That Help You Prepare for the Unexpected

Aug 28, 2024

It's always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepared in ...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Aug 13, 2024

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design-fondly known as The Party Cup™. It's double-wall insulated, so it keeps refreshments cool on the beach while the talent...

How to Work Smarter, Not Harder

Jul 30, 2024

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Case Study: Do a Double Take

Jul 15, 2024

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

8 Elegant & Engravable Promotional Products

Jul 1, 2024

The promotional products industry has become so successful for one reason: people like free stuff. It's true! So, how do you know which of the millions of products you want to be associated with yo...

12 Promotional Products for Safe Travels

Jun 17, 2024

Whether you're traveling by plane or by car, it's important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel is beginning ...

Your Guide to Decoration Methods: Part 1

Jun 2, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

Case Study: Snack Pack It!

May 19, 2024

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating ...

6 Rainy Weather Promotions

May 5, 2024

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thunder...

Get in Gear With These Automotive Promo Products

Apr 20, 2024

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 ...

Case Study: Shine Bright

Apr 6, 2024

Description: Sunglasses and Sunglass Case Industry: Food Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward durin...

30 Quotes That Will Motivate You to Succeed

Mar 23, 2024

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

10 Tweetable Quotes for Motivation

Mar 9, 2024

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

Cook Up a Storm With These 5 Promotional Products

Feb 24, 2024

There are hundreds of cooking gadgets that claim to make people's lives easier but many of them end up collecting dust in the junk drawer. We've found the best and most useful kitchen products that...

5 Easy Ways to Achieve a Positive Outlook

Feb 9, 2024

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

7 Promotional Products Perfect for Weddings

Jan 25, 2024

Adding names, monograms, or wedding dates to wedding favors is a great way to increase the wow-factor of any event. After everyone leaves the reception, these personalized gifts are there to help t...

Case Study: Keeping it All Together

Jan 11, 2024

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch Ful...

Top 10 Promotional Products for the Health and Wellness Industry

Dec 27, 2023

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health wellness industry has seen exponential growths over the pas...

Case Study: The Weather is Snow Joke

Dec 13, 2023

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. ...

6 Promotional Products That Put Safety First

Nov 29, 2023

Whether it's on a construction site, warehouse, or a laboratory, it's always important to help your workers stay safe. Encourage your employees to make safe choices all year long with these safety-...

12 Perfect Pediatric Products for Babies

Nov 15, 2023

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

Products and Tips to Boost Your Work From Home Productivity

Nov 1, 2023

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It's important to make sure your at-home workplac...

Case Study: A Wedded Keepsake

Oct 18, 2023

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for t...

Case Study: Practice Putting

Oct 3, 2023

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

Case Study: Getting Bent out of Shape for More Business

Sep 19, 2023

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

5 Promo Products for People Who Love to Plan

Sep 5, 2023

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday es...

Don't Break the Bank: 6 Budget-Friendly Promo Products

Aug 22, 2023

The truth is out: buying promotional products for your customers doesn't have to break the bank! Plus, everyone likes getting presents - no matter how big or small. So we've chosen six promotional ...

Case Study: Snap a Pic!

Aug 7, 2023

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

6 Things You're Missing Out on by Not Using Promotional Products

Jul 24, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Case Study: Fresh Mesh Promotions

Jul 10, 2023

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

6 Ways to Get More Done Every Day

Jun 25, 2023

From the moment you get to work in the morning, you're probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We're all lo...

Case Study: Take a Map!

Jun 11, 2023

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

5 Toys for the Kid at Heart

May 27, 2023

There's something special about receiving a toy that brings out the kid in all of us - whether you're 5 or 55! Adding a little childhood fun to your client's day will surely help them remember your...

Under the Sea!

May 13, 2023

Take a deep dive into the ocean blue with under-the-sea-themed promo products! From aquariums to nautical giveaways, sail away from the competition with items that will surely make a splash! Wet...

Case Study: Make a Spectacle

Apr 29, 2023

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: Wave Hello to Recognition

Apr 14, 2023

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip t...

5 Promo Products That Are Bright, Light, and Ready to Excite

Mar 31, 2023

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We've got you covered with this selection of super fun promotional products that ...

Case Study: Bringing Back the Fanny Pack

Mar 16, 2023

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

The Best Promotional Products for Sports Fanatics

Mar 2, 2023

With football season right around the corner, people are gearing up to support their favorite teams. Whether they're grilling hot dogs at a tailgate or cheering in the stands, fans love wearing al...

Case Study: Wheelie Important Paperwork

Feb 16, 2023

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

How to Protect Your Business From Hackers

Feb 2, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Win Big With These Promotional Products for Sports Lovers

Jan 18, 2023

If you're looking for some awesome gear to support your team-or for some killer merch for your team's fans-we've got you covered with these awesome promotional products for sports lovers! 1. C...

Tried and True: Classic Promotional Products

Jan 4, 2023

There are some things out there that are just undisputed classics - and when you think of a classic, what goes to your mind? Maybe it's a classic car like a 1950s era Cadillac, or perhaps it's a mo...

6 Snap-Worthy Products for Every Photographer

Dec 20, 2022

Do you know what bokeh means? Aperture? That's ok if you don't, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of their lunc...

Case Study: A Picture is Worth...a Nice Donation

Dec 6, 2022

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their pho...

Our Top 10 Favorite Eco-Friendly Products

Nov 21, 2022

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

5 Men's Wearable Promotional Products for the Office and Beyond

Nov 7, 2022

It's fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casual ...

7 Fitness Promotional Products to Help You Stay in Shape

Oct 23, 2022

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

How Promo Products Can Tell Your Brand's Story

Oct 9, 2022

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Products to Include in Every Holiday Gift Basket

Sep 24, 2022

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Sep 10, 2022

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the "new normal" of working from home, w...

6 Products to Grow Your Business!

Aug 26, 2022

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

Case Study: Raise Your Glass

Aug 12, 2022

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Leading the Workplace: How to Develop Your Leadership Skills

Jul 29, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

6 Products to Welcome Students Back to School

Jul 15, 2022

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 1, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

7 Retro Products That Will Turn Back Time

Jun 16, 2022

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

The Fidget Phenomenon

Jun 2, 2022

You might remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. The spinning toys flew off the shelves across the country and...

How to Juggle Work and Life Balance Like a Boss

May 19, 2022

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

6 Mood-Boosting Promo Products to Beat the Winter Blues

May 4, 2022

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Se...

5 Healthy Tips for Business Trips

Apr 20, 2022

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

The History of Promotional Products

Apr 5, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

8 Promotional Products to Win Game Day

Mar 22, 2022

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these ...

Case Study: Jot It Down

Mar 8, 2022

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

Case Study: Roll Up in Style

Feb 22, 2022

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

5 Promotional Products that Give Back

Feb 8, 2022

Are you looking to capture people's attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back to a...

6 Retro Products That Are a Blast From the Past

Jan 25, 2022

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

Here Are Our Votes For The Best Political Promotional Product Staples

Jan 10, 2022

Whether you are right or left, red or blue, or somewhere in the middle, if you're in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...

Branding 101: Let’s Talk Logos

Dec 27, 2021

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Why You Should Be Having More Fun at Work

Dec 13, 2021

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

Your Brand Is Your Business - Market It!

Nov 29, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

9 Useful Apps for Sales & Marketing Professionals

Nov 15, 2021

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

Case Study: Good Deeds for Kids in Need

Nov 1, 2021

Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...

The Power of Perceived Value

Oct 17, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

Oct 3, 2021

What's more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits... our mouths are watering just thinking about it. For all the charcu...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Sep 19, 2021

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers...

6 Purr-fect Promo Products for Cat Lovers

Sep 5, 2021

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Graphic Design Terms Everyone Should Know

Aug 22, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

Case Study: Bear With Us

Aug 8, 2021

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

Case Study: Zip It Up

Jul 24, 2021

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

How to Create Buzz Around a Launch With Promo Products

Jul 10, 2021

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

Your Customers Won't Want to Remove These Promotional Products From Their Desks

Jun 26, 2021

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

10 Must-Have Tech Products and Accessories

Jun 12, 2021

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

Case Study: Back in Business

May 29, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

Case Study: Life of the Mardi

May 14, 2021

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wan...

Case Study: Piece of Cake

Apr 30, 2021

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

Case Study: Charity Fundraiser

Apr 16, 2021

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: I've Got You Covered

Apr 2, 2021

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

6 Products for the Aspiring Home Chef

Mar 18, 2021

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it take...

Mask Mania!

Mar 4, 2021

It's safe to say that the humble face mask is one of 2020's most popular products, and it isn't difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Control and Preven...

Case Study: Attract New Customers

Feb 25, 2021

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

Case Study: Success on Campus

Feb 18, 2021

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Print's Not Dead: How Print Products Can Work for You

Feb 11, 2021

In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media h...

Case Study: A Cheese-y Promotion

Feb 11, 2021

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

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